1.  “Tune your Radio to WIIFM” (WIIFM – “What’s In It For Me?”)

• This is the favorite and only station your prospect listens to
• Know why they are buying: 3 reasons – make money, save money, eliminate/reduce frustration or pain
• Remind them why they are buying
• Only talk to them about how this deal will help them!

2.  Ask for the Deal

• You have identified your prospect’s needs
• You have presented a solution to their needs
• You have earned the right to ask them to buy your recommended solution…So ASK!

3.  Stop Selling

• Your prospects know what they want
• They asked you to provide it and you did
• The more you talk, the more they think you are not done providing the solution
• Stop talking and let them decide to decide

4.  Close the Deal  

• Closing is about confidence
• If your prospect feels you have confidence in your solution, they will have confidence in your solution
• Confidence comes from preparation + a quality product you believe in + using the Confident Stance (if nervous, focus on something you are great at: parenting, a hobby, being a terrific friend, etc. Feel that energy in your body and posture.)
• Role play your final presentation in advance and prepare answers to objections

If you want these things for yourself too, then I have a gift for you. This is a gift that is going to rock your world, it is a gesture solely with YOUR success in mind.

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Christine Comaford, The 7 Figure Business Builder
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author

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