Entrepreneurs Light the Way through Dangerous Times
August 31, 2009Mine Your Own Expertise to Create Effective Marketing Results
Let’s face it, most businesses either don’t do enough marketing, or worse, they are ineffective or actually turn prospective buyers off and chase them away. This is the “common cold” of the business world! Without a proven marketing system in place, you will always be chasing leads – and end up putting yourself on sale just to close the deal! In the three months between October 21, 2008 and Jan 31 2009 my company, Mighty Ventures, SYSTEMATICALLY created 7,989 new leads… using JUST ONE STRATEGY! That’s an average of 89 new leads PER DAY!
Learning to create great leads and brand yourself and your business is crucial at any time. No matter where you are in your business acceleration, it’s time to solve this puzzle and kick your marketing and recognition into high gear with a few proven steps to generate short-term marketing results NOW.
Here’s the bottom line: EVERYONE is an expert in something. Whether it’s business acceleration, which is what we do at Mighty Ventures, or product launches, parenting, caring for elders – whatever. The question is, are you MONETIZING your expertise? Are you generating revenue from it? If not, why not?
I think everyone, even if you have a corporate day job, should be extracting, packaging and offering their expertise to the world. It’s a great way to add value to others by sharing your wisdom, it’s fulfilling because that wisdom and those lessons of experience can now benefit others, and it’s satisfying because people will pay for your unique expertise and information. And let’s face it, in today’s economy and job-cutting world, branding yourself and your personal expertise is a sure way to remain sought after and marketable!
Not sure what you’re unique expertise is? Tune in on Friday for Part 2 – Figuring it out.
You can learn more about these tips and a rock solid plan to get 1,000 new leads this month – and every month – at my Results Now Webinar.
To your continued success!
Christine Comaford, CEO Freedom Fighter
CEO of Mighty Ventures, Inc.
